living performance

Living Performance at Domotex

Parador presents the latest trend at the international trade fair for floor coverings. Innovative concepts with renowned designers are also on show.

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Customized Living is fashionable as the new home concept. With Parador Identity, the dream of individual, unlimited room design becomes reality on the floor too and everyone becomes the designer of their own laminate floor. In the film, among other things you will see a short interview with the internationally successful designer, Karim Rashid, who with the help of Parador Identity has created extraordinary floors for the new lifestyle hotel, nhow, in Berlin.