living performance


Ora-Ïto made headlines with a rather unconventional career path: the drop-out student thanks his status as a shooting star of the design scene to a magazine, which published his designer creations for Louis Vuitton, Gucci and Apple – designs for which there were no orders from the clients.

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He now has his own studio in Paris and works quite officially for big brands and companies. Here he designs furnishing objects as well as high-tech appliances, jewellery and perfume bottles. According to his “Simplexity“ philosophy, a mixture of simple shapes and complex design processes, he created the “Swing Pod“ seat for Cappellini and the “Everywhere“ light for Artemide.




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