living performance

Fashion Store Agatha Ruiz de la Prada, New York

The Spanish fashion designer, Agatha Ruiz de la Prada, stands for colourful fashion that is fun for children and adults. Parador Identity brings this joy of life also onto the floor of the fashion store.

Individual design Agatha Ruiz Fashion Store, New York

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The high-contrasting combinations by Agatha Ruiz de la Prada with bold colours and happy, stylised images are sold in exclusive boutiques worldwide. Since she started working with the Spanish shoe manufacturer, Garvalin, she has drawn particular attention to herself with children's shoes that are lovingly designed down to the last detail. Her shoe creations are not only impressive in terms of design, but also due to their functional properties and sustainable principles.

Agatha Ruis de la Prada loves to play with positive symbols. Butterflies, blossoms and hearts in wonderful colours adorn many of her creations. When it came to setting up a new flagship store in New York, it therefore was natural to also use the colours and form elements that are typical of her. Quick solutions were found for designing the walls. The designer came up with the fitting floor herself - it is decorated with tender hearts in a pastel shade of red and soft shaping. For realising this individual floor, only “Parador Identity” came into question. With the help of the “ArtPrint” print process developed by Parador, it is possible to produce laminate floors in art print quality. There are thus almost no limits to flooring design – as this property in the best New York location makes clear.